The Incentive Triple Threat

Incentive Marketing, i'm sure that most of you reading this have an understanding of what it is. For those who don't understand what incentive marketing is here's my explanation: Incentive marketing is when you give someone cash or some other sort of bonus material for buying something through you, filling out a survey, or filling in an email submit.

CPA offers that allow incentive traffic like that will obviously have a lower payout than the non-incentive version of said CPA offers because incentive traffic always has a lower retention rate (less money for the advertiser in the long run).

These incentive cpa offers are based on what we call "economic incentives", money or a gift that has an economic value to the consumer. This is one of three types of incentives that can be used in marketing, and may not actually be the most powerful. So, instead of using incentive cpa offers that have a drastically lower payout than the other non-incentive cpa offers, why not use non-incentive cpa offers but market them with the two other types of incentives?

These two other types of incentives I mention are "social incentives" and "moral incentives". A social incentive is like the incentive you may have to not talk to yourself whilst walking down the street because people a.k.a society will think that you are weird. A moral incentive is where you help a drunken lady cross the street because you feel it is your moral obligation to look out for another human being.

Social and moral incentives can and should be embedded in your sales copy and/or any site content as they can often be much more powerful than economic rewards such as bonuses and discounts. So, how do I use social and moral incentives in my sales copy you ask. Its simple really, you just need to know a few things about your customers (this is why niche research is so crucial).

Let's say you run a blog about making money online. Now ask yourself  "Why are these people trying to find out how to make money online?". At first the answer is obvious, they want to make money so they have more money and are rich!. Everyone knows that, the trick is to move beyond the obvious and find out other reasons for people to want money.

Heres a quick list of reasons behind people wanting to make money online:

1. Girls! (or guys, depending on sex and/or sexual orientation). Lots of people want money so they can get a lot of girls (gold diggers!).

2. Impress their parents. Now i believe this is the main incentive behind most gurus and fame-whores. People usually have a desire to impress their parents since birth (look at what i can do mummy!).

3. Big Toys. Lots of people looking to make money online want the ferrari, helicopter, mansion, boat, jet ski, etc...

4. Financial Security. Everyone who is looking to make money online wants to be financially secure, obviously. Financial security is about not having to worry about money issues such as employment, debts, and bills. This is a brilliant topic to talk about in sales pages especially in todays economic climate.

5. Freedom. Like financial security brings monetary freedom, this monetary freedom brings other freedoms. Like the freedom to buy whatever you want! Also the freedom to DO whatever you want, you can speed a lil bit, get a $100 fine and be on your way and not care about the measly $100 fine for having a joy ride. Freedom to spend time with the kids is a good topic to dwell on, family time.

6. Power. Money = Power. People who want money may also want to use this money to have power of people and situations. People who want this power are usually unhappy and/or weak, although some may just be greedy and dont believe in enough power/money. Power/Greed are great topics to mention in your sales page because as we all know, the more greedy/power hungry someone gets, the more irrational their thought processes become. And when they throw away their rational thoughts they through caution to the wind and buy your stupid ebook! :)

7. Family/Friends. They may not just want to impress their parents or girls, because they might want to impress a special lady or other family members, maybe an uncle that they look up to.

Im sure there are many more reasons behind people searching google for how to make money online, but right now im tired from a full day of organising my shit and a hardcore weights/power boxing class. So i'll leave the rest of the reason brainstorming up to you. Remember to use that same question "why are people searching for this?" for any niche. Use that question both for sales copy and keyword research.

The 7 reasons above are incentives. The context you put them in determines whether they are economic, social or moral incentives. Before I go watch some TV heres one example of how one of these incentives can be put in a make money online sales copy:

Economic Incentive:

" usually sells for $50. But today you can get for just $5!! That's right. FIVE BUCKS!."

Social Incentive:

"When you start getting more cool friends and hot chicks you will realise that YOU ripped ME off by getting for only FIFTY BUCKS!" - Ya see right there, you dont have to discount to increase conversions. You can also use reverse psychology here, maybe on an exit-pop or at the bottom of your sales copy ;) "Oh, so you dont want to live the high life with plenty of cool friends and hot chicks that simply adore you and think you are the man? More for me then! Cya!" <-- they wont expect that. 


 Moral Incentive: 


 "Are your children getting all that life has to offer? Are you REALLY providing them with all their needs? You may not realise, but with the techniques i teach in this course you can help earn enough money to get your precious children through private school and college. Not to mention that you could also pass the skills and techniques you learn from this course onto your kids so that you can make sure that they are financially secure for the rest of their lives". 


 Of course these incentives should be tweaked tested, and tweaked again until conversions are where you want them, theres trillions of incentives out their that can be applied to any niche for killer sales pages and niche keywords. 


Expect far more quality material like this post in posts to come. 


Work Smarter, Not Harder. 

Question Everything.

Wakkaoaka.

Circumnavigation Complete

Just finished going completely around the world in 1 month. We went to hong kong from new zealand, then london via munich, then amsterdam, then madrid via munich Then we took a 15 day tour from madrid through the south of spain, morocco, then back up to portugal. From portugal we flew to new york via frankfurt, then from new york we went to honolulu via los angeles, then across the dateline to new zealand. We left honolulu at quarter to 10 on friday night, and arrived in new zealand at quarter to 6 sunday morning... how trippy is that? Totally lost saturday due to the 23 hour time difference between hawaii and new zealand.

Now that that wonderful and exciting holiday is complete, it's time for me to get back to work (if you can call it that lol). So expect some more quality posts from tomorrow onwards when my brain is actually functioning.

Thanks for reading :)

Goodbye

Im going to hong kong tonight, then to europe, america and then hawaii. I will be gone for a month, so if anyone triest to contact me just point them to this post :)

The trip will be completely computer free so im not tempted to work. Merry Christmas and a Happy New Year all :)

Evidence of my Research Methods Working.

Hi all, figured you would like to see an example of one of my sites to see if my research methods do actually work. I've always wanted to show off my results but dont because i dont want any more competitors of course. However, I decided today to give an exception to my one week old site: www.TranceMix.org. As you may know i only buy domains with the exact match keyword i am trying to target in them, so theres one of my niches "trance mix". If you have a look at google's external keyword tool you will notice that the exact keyphrase gets about 60,500 searches a month, so finding the .org was very lucky. I bought the domain last friday and built it up whilst hosting it on blogger (i dont see the point in paying for hosting niche sites).

If you do a google search for the broad term: trance mix, you will see that i am on the bottom of the first page. Google put trancemix.org on the first page on thursday, so in under a week i got on the 1st page of google for a term that gets 60,500 exact searches a month, cool huh?

The only SEO i have done with this site is what you see on the site, the domain, the post titles, and the use of the keyword "trance mix" in my posts. Clearly on-page seo is THE most important part of seo, google wants sites with content related to certain search terms. Oh yeah, you know how those gurus say you should search for your keyword in speech marks to find the competition? Well clearly by my results this is complete bullshit, i did a search with speech marks for trance mix and got 1.1million results, 1.1million competitors. The gurus would tell you that this keyphrase is too hard to rank for because of the buttload of competitors, haha what a joke.

The real competitors are the sites on the first page, and if you can have more content related to your keyword(s) and more relevant backlinks then you will be number one. Simple, dont let the gurus confuse you so you buy more of their shit products.

How To Use The Google External Keyword Properly

Hi all,

I'm sure when most people start out in the SEO game they don't know what tool to use to find good keywords to rank for, and how to use said tools. The best keyword research tool is Google's External Keyword Tool. Before I get into the different match types, please make sure you know which countries you want your visitors to come from.

When you are on Google's External Keyword Tool page, the first option you will see is to tailor search results to specific countries or territories. Select which countries you want your visitors to come from (i choose All countries and territories unless im geotargetting). Once you've set your countries and/or territories, Google's External Keyword Tool will only show the monthly search numbers for those countries and/ord territories you have set.

Ok, now that the country tailoring is sorted let's move on to match types.

When you enter a keyword or keyphrase into Google's External Keyword Tool there will be a drop down menu above and to the right of your keyword results titled "Match Types:". Click on the drop down menu and you will see that there are four different match types: Broad, Phrase, Exact, Negative.

When you select the Broad match type google will show you how many times per month your keyphrase has been searched. However, google will also include into it's search traffic calculations different combinations of your keyphrase. For example, if your keyphrase is 'spongebob squarepants movie', then google will also include different combinations such as 'spongebob movie squarepants', 'movie spongebob squarepants'. On top of this, google will also include search results for all the words in your keyphrase plus other keywords. For example: 'where can i find the spongebob squarepants movie' will be included in google's external keyword's results. This is why the broad match search volume will be larger than any other match type. Don't use broad match for your keyword research.

When you select the Phrase match type google will only show search volume results for your keyphrase without the different combinations. However google will still show you search volume results for your keyphrase plus any other keywords. So, even though phrase match type is more accurate than broad, dont use it.

When you select the exact match type google will only show the search volume for your exact keyphrase without different combinations and additional keywords (modifiers). This means that if you rank number one for this keyphrase, your site listing in google for that keyphrase should get x number of views depending on what the search volume is for your phrase. This is what you want to use for accurate search volume results.

The negative keyword option just shows you the additional keywords i have mentioned above. These are known as keyphrase modifiers. You won't need to worry about negative keywords if you are focussing on exact match keywords as they are irrelevant.

If you have any questions please feel free to shoot me a pm on bhw or comment here.

Peace.